KALK

Client
KALK A/S

Function
Demonstrator for promotion

Year
2015

GXN role
Communication strategy, Design of demonstrators

GXN team
Kasper Guldager Jensen, Audur Hreidarsdottir, Mikkel Møltoft

Partners
Charlottehaven: Lundgaard og Tranberg, Petersen tegl AROS: Schmidt Hammer Lassen, Randers Tegl Retten: 3XN, Strøjer tegl

Cradle-to-Cradle certified limestone mortar

KALK delivers the world's first Cradle-to-Cradle certified limestone mortar! In relation to the certification, KALK has developed a strategy for the future with measurable steps on material health, material recyclability, clean energy, water management, social responsibility and recycling of waste.

Communication and demonstrator design

In this process, GXN has developed three demonstrators as part of a new communications strategy for KALK. The demonstrators exhibit three 1:1 section cuts of the masonry, which either is or could advantageously have been bricked with KALK and thus tells the story of the qualities og KALK!

Stevns, Denmark
2015

info text

X > <