Demonstrator for promotion
Communication strategy, Design of demonstrators
Kasper Guldager Jensen, Audur Hreidarsdottir, Mikkel Møltoft
Charlottehaven: Lundgaard og Tranberg, Petersen tegl
AROS: Schmidt Hammer Lassen, Randers Tegl
Retten: 3XN, Strøjer tegl
Cradle-to-Cradle certified limestone mortar
KALK delivers the world's first Cradle-to-Cradle certified limestone mortar! In relation to the certification, KALK has developed a strategy for the future with measurable steps on material health, material recyclability, clean energy, water management, social responsibility and recycling of waste.
Communication and demonstrator design
In this process, GXN has developed three demonstrators as part of a new communications strategy for KALK. The demonstrators exhibit three 1:1 section cuts of the masonry, which either is or could advantageously have been bricked with KALK and thus tells the story of the qualities og KALK!