This product development driven strategy seeks to create new and enhanced solutions for the building industry. For the customer, technology design strategies provide unique product solutions tailored specifically for the project, going beyond simply form and function. This result in smart solutions which bring an efficiency to the project that wouldn’t otherwise be present. Likewise, technology design can result in advances to current products such as walls, which keeps indoor temperature constantly regulated without air conditioning.
"The design term should be extended to comprise more than form and function. By focusing on strategic innovation and technology design, ideas and products become more accurately customized"
- Morten Nordman Lund, Civil Engineer, GXN